The adversity brought by the COVID-19 pandemic has been very difficult for our community and our partners in the food and beverage industry. By sticking together, we as a community stand strong, ready to overcome any challenges no matter the difficulty. It is this belief of solidarity that guided Cropsticks by Cropmade to create the Sticking Together Campaign. Without you, there is no us.
In a joint effort with the Aloha Connects Innovation program located in the State of Hawaii, we were able to provide pro bono professional photography services to support our partners in the food and beverage industry to further expand their presence and marketing through social media and other channels. Now—most certainly more than ever—we stick together to get through the hardest of times. The campaign has supported 15+ restaurants and generated 100k+ impressions promoting the notion to #StickTogether.
We at Cropsticks Inc. prioritize our mission to “leave behind a greener environment for future generations.” To reduce our plastic footprint, Cropsticks has initiated the Plastic Neutral Program. This program requires calculating our production and use of plastic throughout our business operations and offsetting that number with plastic pickup events. These plastic pickup events are held at parks or beaches in need. Our employees commit to at least one event annually, intending to collect 5-10 lbs of plastic each time. We then sort and log the accumulated debris and properly recycle the plastic.
We kicked off our Plastic Neutral Program during 2020 and have done beach clean-ups, even during the pandemic. One was a 2 hour clean up in the first Quarter in January, and the rest were in the fourth Quarter in December. On December 15th, part of our Aloha Connects Innovation team (funded by the Cares Act) picked up 12 pounds of plastic at the Kahului Harbor and recycled it at a recycling center on Maui.
"Our goal is to become plastic neutral, meaning the amount of plastic we output through our packaging, we want to take out of the environment by picking up plastic and getting it properly recycled. In 2020, we outputted 15 pounds of plastic and have collected back over 20 pound, reaching our 2020 goal of becoming a plastic neutral organization!
This program not only highlights Cropsticks commitment to sustainability but also positively impacts our local community and environment. We are keeping our parks and coastlines clean and leading our community toward a greener tomorrow."
To mitigate the quantity of Cropsticks that go to landfill as much as possible, we have partnered with ChopValue, the world's first ever chopstick recycling company, to pilot a program that would give used Cropsticks a new life.
Through this partnership, used Cropsticks are turned into a new bamboo products, including coasters and home decor. Chopvalue handles the collection and manufacturing of used Cropsticks. These products are available to consumers, including to restaurants that provide Cropsticks.
To date, we set a goal of collecting back 400 pounds of used Cropsticks. By the end of the year, we found great enthusiasm for our program and surpassed our goals. We have collected back 596 pounds of Cropsticks, which is approximately 63,574 chopsticks saved from landfill.
"In March 2020, we paused this upcycle program. We look forward to continuing this program once logistics and safety measures are in place."
In 2020, Cropsticks became a proud host company of the Aloha Connects Innovation program. Led by the Economic Development Alliance of Hawaii, this initiative grows work opportunities in emerging industries for people who have lost their jobs due to COVID-19. It provides employment and support to participants, and seeks to create greater local opportunities that contribute to the long-term prosperity of Hawaii.